YouTube

YouTube

Role: Head of UX Design. Managing team of 4 senior managers, 2 principal ICs and total 30 FTEs across interaction design, visual design, UX engineering, content design, art direction, and technical art. Budget: $XM annual opex budget in agency engagements and vendor resourcing.

2025

Launched all generative AI creation features at YouTube, YouTube Create (the first new standalone app since YouTube Music), and YouTube Effect Maker (an AI/AR effect creation platform).

Gen AI:

  • YouTube Shorts AI Playground, a new surface dedicated to scaling AI modalities. Demo

  • Veo 3 and Veo 3 Fast in YouTube Shorts. Demo

  • Speech to song in YouTube Shorts. Demo

  • Edit with AI (AI montage in YouTube Shorts and YouTube Create). Demo

  • First launch of Google Deep Mind’s Veo model (image2video) in YouTube Shorts “Dream Screen”. Demo

  • Dream Track AI (text2music) in YouTube Creator Studio.

  • Open prompt image2image effect creation in Effect Maker.

Effect Maker, YouTube’s web-based effect making platform for YouTube camera surfaces.

YouTube Create, standalone video editing app (iOS Beta).

YouTube Create Templates and Home redesign. Demo

Creation tools in YouTube Shorts, camera effects in YouTube Live

2024

Dream Soundtrack AI in YouTube Create

First image2image camera effects in YouTube Shorts. Demo, demo

First on-device AI camera effects in YouTube Shorts.

YouTube Create: Transitioned full-stack UX team from US to Bangalore, India, hiring and managing remotely

2023

Dream Screen T2I and T2V in YouTube Shorts. Demo

Dream Track AI Text2Music and Style Transfer in YouTube Shorts. Demo

YouTube Create, standalone video editing app (Android Beta)

2022

Effect picker and camera effects in YouTube Shorts. Demo